HP VIRTUAL

SHOWROOM #Digital Experiences

WELCOME HOME TO AMAZING TECHNOLOGY EXPERIENCES.

HP's first interactive virtual showroom to show consumers how HP’s best-in-class devices can create best-at-home experiences.

The Opportunity
During the pandemic, our homes became our new centre of gravity for work and play.

With outdoor activities limited to suppress the spread, millions were spending more time in their homes, adapting their living spaces into multi-functional ones. To engage consumers who now needed a way to shop safely and in a more personalised and immersive manner, we brought them into a virtual world with diverse technology experiences under one roof.

Everyone's invited: We showed how the best technology can fit into their homes, and their lives.
The Solution
Everyone's invited: We showed how the best technology can fit into their homes, and their lives.

Home is where every family member can find comfort and solace in creating the lifestyle they want. We focused on transforming the shopping experience into a more customer-centric one, by first identifying 6 user personas to resonate with the target segments, then spotlighting HP hero product series across the 6 realms i.e. work, creativity, education, gaming, entertainment and family. Consumers could gather in a virtual showroom website and explore freely from the comfort of their homes in full 360°. Whether it was a high-performing professional working on a proposal, a gamer all ready for an all-night raid, or parents guiding their children through their homework – behind every window was a story waiting for the curtain to be drawn back

6 ROOMSCUSTOMISED FOR 6 PERSONAS
LAUNCHED IN 6 COUNTRIES ACROSS ASIA
A virtual housewarming that feels like home.
The Results

We promoted the campaign with a suite of social adverts and promotional trailers targeted at groups with common attributes, and partnered with Lazada to personalise the e-commerce experience via the branded campaign flagship store.

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website viewers within one month
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average users per day
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users every minute
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increase in online traffic to flagship store
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million impressions and 426,600 link clicks from social ads across SG, MY, ID, TH
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media coverage in leading IT and mainstream media in ID, MY, PH, SG and VT

Watch HP first interactive virtual showroom in making. An amazing technology made to welcome you home.

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