OCEANUS
EXTENDED
REALITY AGM #Digital Experiences
Envisioning the future of food security
Oceanus' first Extended Reality virtual Annual General Meeting (AGM) to excite investors with the group’s transformation into a leading FoodTech enterprise of the future.
6 years led up to this moment; the fulfilment of a promise.
From the brink of bankruptcy, Oceanus has successfully cleaned up its business, restructured its debt and grown its revenue manifold over the past 6 years. And it all started with a promise made 6 years ago by Group CEO, Peter Koh, who conceived a 9-year masterplan (Clean Up Phase; Build Up Phase; Tech Up Phase) to regain the trust of its shareholders. As it embarks on its third and final 3-year phase to transform into a leading FoodTech enterprise of the future, Oceanus asked us to conceptualize a cutting-edge AGM experience to reflect its digitisation.
We made the future 'real' with an end-to-end Extended Reality showcase.
For the AGM to feel like a significant milestone and to show Oceanus' extensive vision for the next chapter, we conceived 3 key executions to demonstrate its growth plans.
For the AGM to feel like a significant milestone and to show Oceanus' extensive vision for the next chapter, we conceived 3 key executions to demonstrate its growth plans.
Coffee-Table Book Annual Report
A special edition to mark the beginning of its Tech-Up Phase. The ‘unexpectedly’ sleek vibe helped to evoke a new brand impression of Oceanus as a digital disrupter in the food security industry.
Retrospective
Video
By reflecting on the growth story of Oceanus through 6 years of progress – from the tumultuous to the momentous – audiences could trace the trajectory of its growth into the future.
By reflecting on the growth story of Oceanus through 6 years of progress – from the tumultuous to the momentous – audiences could trace the trajectory of its growth into the future.
Extended Reality AGM Live Show
We created a virtual CG set for the CEO to step into, with real-time 3D setmapping capabilities and perspective-tracking capabilities that allowed him to move freely about and present. Augmented Reality (AR) content was also rendered live and seamlessly integrated to add more depth to the content.
FoodTech Hub
To bring audiences into the heart of Oceanus' future food production centres and help them visualize food security in the city
Keynote stage
Minimalistic design to convey the values of transparency and sustainability
Digital Exchange
To bring audiences into a digital space that is intended to reflect the new blockchain core of Oceanus’ upcoming B2B Digital Exchange
We created a virtual CG set for the CEO to step into, with perspective-tracking capabilities that allowed him to move freely about and present. Augmented Reality (AR) content was also rendered on top of the footage in real time, seamlessly integrated to add more depth to the content.
We set a new benchmark for how organizations can build shareholder confidence in the virtual experience age.
